Direct Embed Incorporated Project Wins 2022 Merit Award at the SEGD conference

Direct Embed has been instrumental in a number of award wining wayfinding, placemaking and public art projects. One of the best has been Logan Memorial Campus which won an SEGD merit award in 2022. The award article featuring the project describes the Direct Embed role in the project. From the web site:

“Visual Asylum then delivered a Construction Document package which included very tight build documents. The team worked closely with MS Signs/Direct Embed Coatings to ensure our CD renderings were almost at a shop drawing level. Much of the signage was fabricated by Direct Embed Coatings.”

Direct Embed Sponsoring the Wayfinding + Placemaking Workshop on June 23-24

The 2021 Wayfinding + Placemaking Symposium will bring together innovators and award-winning experiential designers who are working across the globe to create meaningful experiences that connect people to place. Direct Embed will be sponsoring the event and presenting our newest PC2.0 projects.

Check out the event at https://segd.org/workshop/2021-wayfinding-placemaking.

The Future is in Parks and Trails

In the next five years over 20 billion dollars will be spent on city parks, rail trails and preserves. All of these places will need signs for wayfinding, identity and display. Powder coating is the best system for park graphics and coatings. DE high resolution graphics can wrap around or integrate with posts, negating the need for extra hardware. DE can also mimic wood patterns for a natural, but durable approach.

DE has done dozens of park projects but two stand out.

Longwood Gardens. One of our first projects as a company, Longwood signs wrap wound posts with beautiful illustrative graphics. It is featured in the showcase.

DC Parks. One of our more recent projects where powder coating is used on posts and panels.

Longwood Gardens and DC Parks

Direct Embed Supports the Striking Graphics of Visual Asylum

While the project is still in process they reflect the wonderful work of the design firm Visual Asylum for Logan Memoria Campus. Visual Asylum is one of the new generation of Experience firms. They create specialty toolkits for identity that institutions can apply across mediums from entire buildings to packaging and print graphics. Powder coated graphic applications are perfect for Visual Asylum work, providing vibrancy, durability and dimensionality. For a project preview go to https://visualasylum.com/portfolio/logan-memorial-educational-campus/

Logan Memorial Campus by Visual Asylum

Direct Embed is the Choice for Durable Exhibitions

Direct Embed has been the leading choice for projects that combine durability, tactility and high resolution graphics. Exhibitions for museums, travelling shows and institutions are places where powder coated graphics shine. In 2020 we completed some incredible exhibition projects in collaboration with designers and fabricators.

MANILA AMERICAN CEMETERY

The Manila American Cemetery Visitor Center is an award winning exhibit designed by D|G Partners. Direct Embed coordinated the powder coated graphic panels for fabricator Color-Ad Inc., responsible for exhibition fabrication, installation and turnkey management, to ensure that the large number of different panels matched the tight color and graphic palette standards before packaging for overseas assembly.

The Manila American Cemetery won second place in the Interior Exhibit category of the NAI Interpretive Media Competition.

Manila American Cemetery Visitor Center
Designer: D|G Studios
General Contractor, Fabrication
and Installation: Color-Ad Inc.

Large Scale Architectural Interiors for JM Families

Direct Embed is involved in major interior and exterior construction projects like the large lobby space for the JM Families. We collaborated closely with the designer PGAL, and contractor Kaufman Lynn to ensure the hundreds of individual powder coated elements matched and were installed correctly.

DE Goes International With The Giant Panda Pavilion in Macau

Powder coating of graphics and patterns began in Europe and Asia as an alternative to natural wood, and now has spread around the world. Direct Embed has also increased its name employing powder coated graphics across North America and around the world. For the Giant Panda Pavilion in Macau by AVT Design Direct Embed created interpretive graphics in the park. Powder Coated Graphics is the choice for the humid climate of Southeast Asia.

Direct Embed Profiles Biogen at Cambridge Event on November 14

Powder Coating 2.0 is the result of years of experience applying the durable process to objects, architecture and placemaking. Let us assist you with realizing your design vision!

For Biogen we worked with Sasaki and fabricator Bluebird GS to convert their beautiful graphics imagery into a screen wall structure. Direct Embed works great on screens and dimensional objects, perfect for architectural solutions.

Direct Embed will be participating in a lecture and tour of this project for an SEGD regional event in Cambridge on November 14. To learn more and register click here.

Direct Embed part of an SEGD Merit Award Winning Project with the Cincinnati Brewing Heritage Trail

Direct Embed coordinated the project designed by FRCH/Nelson with parent company MSSIGNS. The Brewing Heritage Trail is an urban trail system that celebrates the City of Cincinnati’s brewing heritage and creates a positive, marketable image for the city. The approximately two-mile Trail follows Cincinnati streets through the Central Business District, Pendleton and Over-the-Rhine neighborhoods. It’s a dynamic experience, existing in both the physical and virtual worlds. For more information see the SEGD web site summary https://segd.org/brewing-heritage-trail-cincinnati .

Direct Embed Works with Gecko Group Again at Nashville Zoo

Direct Embed has worked on theme parks, zoos, museums, and exhibitions. We particularly like working with creative designers like the Gecko Group, translating their vision into great interpretive graphics. This is their recent work at the Nashville Zoo.

The Nashville, TN zoo introduces new tiger exhibit. This video was taken April 12, 2019 at the ribbon cutting ceremony. The opening of the Sumatran tiger exhibit makes for Nashville Zoo's 4th new exhibit within the last 2 years.

Direct Embed Central to the New Statue of Liberty Museum

We all loved visiting the statue of liberty as a kid but in recent years the crowds have made the experience difficult. The new Stature of Liberty Museum can bring the magic of the 150 year old monument to millions. Direct Embed worked closely with designer ESI and fabricator Maltbie to create durable panels to interpret the statue. Direct Embed is becoming the go-to for durable exhibition graphics, particularly for places that require both high resolution and durability.

A dedication ceremony was held this morning on Liberty Island. The 26,000-square-foot museum celebrates the Statue of Liberty's history, influence and legacy around the world. CBS2's Mary Calvi reports.

DIRECT EMBED HELPS REDISCOVER HISTORY AT THE OHIO STATE UNIVERSITY

If you have walked the Ohio State University it is most likely you have been standing on the site of the old Ohio Field torn down in 1922. These days several buildings and roadways cover the land. University architect Bernie Costantino developed a university project to commemorate the field and the legends who competed on it with signs and yard markers that were installed in the spring of 2017. All graphics on the markers were developed with the Direct Embed Coating System which was perfect to wrap the three dimension landmarks in historic pictures and interpretive text.

Watch a short movie summarizing the program at https://www.youtube.com/watch?v=URmBjq01ngo&feature=youtu.be

DIRECT EMBED PROFILES WAYFINDING EXPERTISE AT SEGD SIGNAGE AND WAYFINDING EVENT IN BOSTON

Direct Embed is the leading durable graphic approach for wayfinding projects. The tough, durable, long lasting powder coated graphics are perfect for directional, interpretive and identification signs and landmarks. Direct Embed works with multi-dimensional surfaces, different materials, and can even be integrated into ADA signs!

We are proud to present our recent projects and methods at the SEGD event on August 17-18 in Boston.

Watch a short movie focused being presented at the SEGD event at
https://www.youtube.com/watch?v=mni25vFqvDs&feature=youtu.be