Lids at Universal City Walk

Designer: Sargenti

 Direct Embed has challenged designers to use the innovative process in exciting news ways. At Universal City Walk Sargenti Architects met that challenge by designing a full graphic façade for LIDS, a retail store specializing in caps and jerseys, using the Direct Embed process. Direct Embed works closely with the architects from initial documentation, developing approaches to detailing the large scale façade and dimensional signs. Direct Embed also ensured that installation went smoothly and the graphic panels came together seamlessly. The façade and signage creates a striking presence in the themed mall, making large scale graphics a permanent architectural fixture.