Luxottica, parent company of Sunglass Hut, is a retail organization known for cutting edge product and retail store design. For their new Apex stores specializing in high performance eyewear they wanted a facade that would combine a natural outdoor theme while promoting their new brand name as a modern icon. At the store in Disney Springs Direct Embed provided beautiful wood patterns matched exactly to the client’s specifications. The graphics were embedded into a durable aluminum which served as a base for the dimensional orange Apex logo fabricated by MS Signs. The embedded graphic surface has the exact appearance of natural wood, standing out among the innovative stores in the new Disney waterfront complex.