Direct Embed coordinated the project designed by FRCH/Nelson with parent company MSSIGNS. The Brewing Heritage Trail is an urban trail system that celebrates the City of Cincinnati’s brewing heritage and creates a positive, marketable image for the city. The approximately two-mile Trail follows Cincinnati streets through the Central Business District, Pendleton and Over-the-Rhine neighborhoods. It’s a dynamic experience, existing in both the physical and virtual worlds. For more information see the SEGD web site summary https://segd.org/brewing-heritage-trail-cincinnati .